Pricing
Two ways to list. No surprises either way.
Smart List is a full-service luxury brokerage, built to sell your home fast and save you money. Choose the structure that fits how you’d rather pay — both are structured differently than a sample 5% commission (2.5% listing / 2.5% buyer’s broker) that some other brokers might charge for comparable service.
Real commission rates vary by brokerage and are always fully negotiable — 5% is used here only as a sample figure, not a claim about any specific competitor or an actual market rate.
Covers MLS listing and professional photography. Anything beyond that is billed separately as you use it.
Non-refundable once your listing goes active on the MLS.
- ✓MLS listing on the Emerald Coast Association of REALTORS® (ECAR) MLS
- ✓Full syndication to Zillow, Realtor.com, Trulia, and other major portals
- ✓Professional photography
- ✓Listing management and updates
- ✓Guidance through offers, negotiation, and closing
Paid at listing. Full service through the entire transaction — no à la carte or hourly charges, with one exception: staging (if used) is billed at our cost, with no markup.
Non-refundable once your listing goes active on the MLS.
- ✓Everything in the $3,500 listing fee (MLS listing, syndication, professional photography)
- ✓All additional marketing materials, signage, videography — no cost-plus billing
- ✓All in-person special services — showings, open houses, inspections — no hourly billing
- ✓Full-service support through the entire transaction to closing
- ✓Custom website for your listing and home
- ·Staging, if used: billed at cost, no markup
In addition to either listing option above, Smart List offers a 2.7% commission to the broker who represents the buyer — well above the sample 2.5% used in our example comparison above. That means agents have more reason to show and prioritize your home, not less, which helps it sell faster. This applies the same way under both pricing options, and is part of the total cost of selling, paid from proceeds at closing like any commission.
If Smart List represents both sides of the transaction (no outside buyer’s agent involved), Smart List retains this amount rather than paying it out — the cost structure to you as the seller stays the same either way.
À la carte details (for the $3,500 option)
These only apply if you choose the $3,500 listing fee option above — the $10,000 all-inclusive option covers all of this with no additional charges (including a custom listing website, fully included), except staging, which is billed at cost (no markup) under either option.
Under the $3,500 + à la carte option, you can cancel at any time. You’ll be billed for any à la carte or hourly fees already incurred as of the date of cancellation.
For anything beyond the base scope — billed at our cost plus a 30% markup.
- ·Additional marketing materials (print, digital ads, brochures)
- ·Yard signage beyond the standard sign
- ·Staging consultation or services
For hands-on, time-based support outside the base listing scope.
- ·Accompanying cooperating brokers at showings
- ·Meeting inspectors, appraisers, or contractors
- ·Other in-person or time-based support outside the base scope
Billed at our cost plus a 30% markup to arrange, plus $185/hour for hands-on time during the shoot or event itself.
- ·Additional photography beyond the included package
- ·Drone photography
- ·Video walkthroughs
- ·Broker's opens
- ·Open houses
A dedicated website for your listing and home, built in-house — flat fee, no cost-plus markup. Included at no extra charge under the $10,000 all-inclusive option.
Under the $3,500 option, à la carte and hourly charges are billed monthly, not due upfront. Listing fees (both options) are non-refundable once your listing goes active on the MLS.